By adding our exclusive Atlas virtual travel card system to your health centre, you could save your staff 35 to 40 hours of work each month. These vital hours could be better utilized by implementing a staff-directed patient education system. This education initiative will generate more patients for your practice.

Designating a weekly health topic to teach patients about common conditions that regular chiropractic care can treat is another useful tactic. With our Generation 2 and 3 systems this strategy can be effectively used. You can pre-program health messages for both the front desk sign-in screen and treatment room sign-in screen (generation 3). They will see their name followed by a chiropractic health statement that readies them for more information, when patients scan in at the front desk. The patient then proceeds to the treatment room and views another pre-programmed message that coincides with the first one. When you arrive at the adjustment room you can then further reinforce the information the patient has just received. With this system in place, you can be confident that your patients will be learning something new at each appointment.

These messages can be based on a new patient visit sequence, or sorted by weekly or monthly health subjects. By programming a series of 40 chiropractic health affirmations into our software, Atlas has made your job easier. choose all of the health affirmations, or some of them, or add your own. Many established options are available to send these messages to your patients. With our on-site training and installation we will help you implement Atlas to fit your practice perfectly.

This easy system can streamline your patient education program and keep your practice on track. Setting your practice on autopilot with an education plan is a proven method to create consistent results. No other software application on the market today will help you organize and implement your patient education initiative, while providing efficient and proven front desk management at the same time.

The normal chiropractic health assistant spends more time with your patient than you do. Picture the following scenario: your waiting room is full and your staff starts talking about the weekly health subject. The patients start participating and start a dialogue with each other and your staff person. This group discussion leads to a patient testimonial about a chiropractic success. Next, one of your new patients who is present and listening to the discussion, books his/her spouse for an examination because he/she has a similar problem. As you can imagine, this type of office patient/staff interaction creates a wealth of benefits for your patients.

Creating Atlas office situations not only builds referrals but also reinforces patient care and energizes office staff. With these benefits, and time for staff to educate patients, your practice cannot help but improve!

For Chiropractic Software visit Atlas Chiropractic System

For Chiropractic Software visit Atlas Chiropractic System

Welcome to the technology corner for this month. In a recent issue we addressed the significance of email and especially video email marketing. In this article we want to expand on that thought and give you tips on how to generate your master email lead list.

We all see monthly or weekly email advertisements from popular retailers marketing product specials ranging from computers to furniture and even airline flights. These are businesses that spend millions in print media and TV advertising. Now these businesses have become experts in email marketing. We can design a “chiropractic recipe for success” in email marketing and lead generation by simply watching what these companies are doing and why they are doing it.

Simply stated, email is the most affordable form of advertising today. Organizations are now shifting advertising campaign money and expending energy developing their prospecting email lists. Have you ever noticed that some sellers will ask for your postal code and email address every time you buy something? Especially when you make an online order, an email address is necessary. Warm leads are used by these organizations to generate a large email database. These are clients that are already using their products or services or have enquired about their products. Email lists are bought by some businesses but they would be classified as cold leads. Why would you want to buy a list and advertise health products or services to someone that isn’t and may never be health conscious?

There are rules and regulations related to buying an emailing lists. Do your homework before you spend your hard earned cash on cold leads. As chiropractors, we have so many possibillities to collect warm leads to create an email wave in your community. Only a small group of chiropractors are doing it so be the first in your community to master the internet via email. Let me tell you about some of these gems that so few chiropractors are tapping into.

In order to build a chiropractic community awareness and promote their practice, a good number of chiropractors do outside talks or outreach events. You should be collecting important email addresses at all of these events. For example, if you do a screening, the potential new client is interested enough in your service to stop and participate in the screening. Many times we are disappointed that they didn’t accept your offer for a discounted examination. What you do with that name will make all the difference in the world. Most chiropractors at best will send them a letter or a newsletter. If they weren’t interested then what makes you think they’re going to respond to a letter in the next two weeks? In order to keep that lead viable you need to stay in constant contact with them every single month until they do one of two things; sign up or ask you to stop sending them information.

The key is sending them related information that is communicated with cutting edge technology sent right to their home. We live in a world that is spending most of their leisure time watching TV, movies and surfing the internet and email. You need to communicate with them via email if you don’t have a large advertising budget. A good video email campaign will not only keep you in front of your warm leads it will help you change them into new patients.

If you’re interested in a product but not ready to buy it could take months before you decide to make that decision and buy that item. The same concept applies to healthcare especially if they are in tune with crisis care. Potential patients might understand the whole concept of wellness as of yet, and until they have a crisis they might not be ready to use your chiropractic services. What happens if you lose contact with that warm lead and they have a health problem and decide to try chiropractic eight month or a year down the road? They might come to see you but your chances increase exponentially if you have been in contact with them over the preceding months.

Collecting emails at exhibitions, corporate talks and outside events is a good way to grow your database of warm leads, but what if your practice style is driven mostly by internal marketing? Let them know you’re beginning a new patient education initiative that involves email and they are going to be receiving high quality cutting edge videos on the chiropractic lifestyle that arrive in their inbox. If you communicate the importance of helping you send these emails to friends and family you create a viral component to your email which is another topic in itself.

Another great way to generate hundreds of emails is to simply ask you patients for emails. Generate a huge buzz over a draw you’re going to have. The more email names they provide the more times their name is entered into the draw to win a brilliant prize. Imagine how many emails you’re going to get by simply having a draw in your office. You can take it one step further and have your patients email their friends info introducing your new video email system. What a way to reach out into your community to spread the word about the chiropractic lifestyle and what an even better way to convert those leads to new patients.

For Chiropractic Software visit Atlas Chiropractic System

In your tech corner this month we are reviewing a lot of ways to advance practices using ‘viral marketing’ through technology and email. ’Viral marketing’. What exactly does it mean?

Everyone is now familiar with YouTube’s method of uploading, linking and searching for videos. It’s a simple concept that originated with people sharing videos on various subjects for fun or entertainment and it spreads through the internet like a replicating virus does. A medium for companies to upload videos on the products or services that they offer is ultimately what it has become. An international presence or a product that can be purchased or ordered online is essential to be successful in this type of viral marketing.

What are some of the benefits of using this sort of technology to grow your practice and advertise chiropractic? Provided they are positive videos that explain the concept of chiropractic and boost the chiropractic wellness position, videos will do a brilliant job to improve the concept of chiropractic in the general public. That said, the probability of someone local searching chiropractic on YouTube, choosing your particular clinic and then booking an appointment is small to none.

How then, does one begin explaining people outside the limitations of a practice, using the internet and email for external marketing? There are many programs currently using email technology with auto responders to educate and keep the communication lines open with future clients. There are however, drawbacks to these systems; the doctor is responsible for initially making the content to educate future patients, or they often use out-dated newsletter email techniques. We must remember that we live in a high-tech, video driven world with high expectations.

When was the last time you got a newsletter via email from Coca-Cola or Pepsi? These are businesses that spend millions in video-based advertising. Quite simply, video is the way to go, when it comes to influencing the public. The amount of time and money that they spend on marketing is what keeps these organizations at the top. Yes, they have the financial backing to spend on costly endorsements and expensive TV advertising. A single chiropractic clinic has limited marketing fund, and our associations are not spending millions to advance chiropractic in the public eye (and if they are it’s on a small local scale). We need to seek creative ways to teach people using 21^st century technology and techniques that work, at a reasonable price point that any chiropractor can afford.

We must accept newer technologies of patient education, although newsletters and mailings can still be inherently useful. People are used to being entertained and our new generation prefers visually-based ways of education. The concept of newsletters is to inform patients, and their friends and family members, on chiropractic. The hope or payoff is that they might come in and see you when they have a health problem as a result of having been sent your monthly newsletter, however the return on investment is VERY limited.

Let’s go back and explore the idea of video technology and the YouTube idea.

Are you broadcasting videos on your website? Or better yet, do you even own a website? High quality videos that fully teach the concept of chiropractic and the wellness lifestyle should be broadcast on the website of any clinic trying to increase its income potential. Additionally, videos enticing viewers to find chiropractic care for various health-related issues such as headaches, low back pain and neck pain could also be uploaded. Chiropractic videos are a very useful way to educate the public at large and bring your website into the 21^st century. Services do exist that take this one step further and allow doctors to capture emails on their websites by sending the potential lead a video email with a coupon or offer to come into their practice for a consultation. People are plugged into the internet and when they are looking for services they often do a Google search to locate the closest chiropractic office. A powerful and enticing website with superb video and video email lead generation will have that edge that places your clinic above the rest.

Why re-invent the wheel? Track down a organization that has developed high quality videos that will stream on your website seamlessly and effortlessly, rather then trying to set up your own. Let these videos, with their distinct messages, act to passively draw potential new patients through your door. Video email automation will be discussed in our next issue.

For Chiropractic Software visit Atlas Chiropractic System

For Chiropractic Software visit Atlas Chiropractic System

Dr. Stephane Laverdiere, chiropractor graduated from National College of Chiropractic in 1995 with a Bachelor’s of Science Degree in Biology and a Doctorate of Chiropractic, which marked his surge of enthusiasm to help his fellow chiropractors. Starting a private clinic immediately after college was an exciting and amusing time for him. he saw his clinic continue to cultivate and as is frequent with all business this new development produced new challenges where he found it increasingly difficult to be efficient.

Over time this inefficiency lead to a plunge in his incentive and energy levels. They had reached an all time low when he finally decided he was ready to find some help and he sourced a chiropractic coaching forum. After his attendance at this specific talk he recognized that he had spent endless months studying to finally be a Chiropractor and just a fortnight studying chiropractic practice management.

These drawback in proficiency, time management and office procedures were preventing his clinic from reaching his aspiration, which he was very self-confident that he should have been capable to reach. He began questioning one of the most essential questions a Chiropractor should know: I should know my existing chiropractic office management system is meeting our office desires and goals? He consumed the the forthcoming year studying his chiropractic office management system and systems and answered some important questions: Do I have a integral system to avoid my team from losing track of clients families? Does my existing procedure make recalls and collections simple and fail safe? Is our chiropractic office management system equipped with the essential tools to support my chiropractic assistants work competently? Are my patients being learned about chiropractic every workshop, or are there missing areas in my chiropractic office software? Is my time being consumed professionally and which tools would support make the most of my time?

After answering these questions for himself he gathered that he needed a new explanation. He worked along side a number of skilled professionals in the range of computer programming and chiropractic software design for five years setting up the Atlas Chiropractic System. Not only is Atlas Chiropractic System an elite system that each Chiropractor can use but it’s the most comprehensive chiropractic management software package offered and is developed to continue to move forward as the requests of the Chiropractor advances development. Atlas Chiropractic System is new in designing new products like Chiropractic Video Email permitting you to dispatch 35 Chiropractic Educational Videos to your patients.

As of today Atlas Chiropractic System is used in a dozen countries and it is one of the quickest expanding chiropractic software available currently:

Atlas Chiropractic System helped him to coordinate